With our increasing use of smart phones and social media, travel has become as much about taking selfies and ‘checking in’ on Facebook, as what we are actually doing. But amongst the thousands of innocent holiday pictures on Instagram, are images of an inappropriate nature: individuals posing, smiling or even doing yoga, at sites of Holocaust Memorial, as if completely oblivious to their surroundings.

German-Israeli satirist, Shahak Shapira, has drawn attention to such photographs, taken at Berlin’s Memorial to the Murdered Jews of Europe, with his recent ‘Yolocaust’ website. He coined the term, amalgamating the acronym ‘YOLO’ – you only live once – and ‘Holocaust’, reflecting the behaviour evident in the photos, their subjects’ treating the site as if it were just another tourist attraction to tick off their list. When the viewer hovers their mouse over one of the twelve distasteful images, found on public social media accounts, the subject is superimposed onto scenes of Nazi death camps. Perhaps this is a somewhat shocking transition, but ultimately it highlights the stark reality of exactly what Peter Eisenman’s 2,711 concrete slabs memorialise. Using the memorial for a photoshoot or juggling performance simply trivialises this.
Indeed, this is not the first time photography at Holocaust sites has sparked outrage. In 2014, American teenager, Breanna Mitchell faced criticism on Twitter after posting a photo of herself captioned ‘Selfie in the Auschwitz Concentration Camp’, with a smiley faced emoji. She’s certainly not alone in posting such thoughtless images; plenty more can easily be found online.
Perhaps such conduct at Holocaust sites and memorials is unsurprising when on websites such as TripAdvisor these places are listed and labelled as ‘things to do’ or ‘attractions’. Memorials and sites connected with the murder and suffering of millions have their significance demeaned to that of a restaurant or theme park. Furthermore, this notion of visiting just to say you have been is reinforced by Stag Weekend companies: lastnightoffreedom.co.uk have previously advertised their Auschwitz Experience Weekend as an opportunity to ‘tick the culture box’ the morning after a bar crawl.
So how exactly should we behave at such sites of murder and its memorial? First and foremost, we must consider our intentions for visiting. Quite simply, if you are going just to say you have been, or because it’s a ‘thing to do’ whilst you’re in a particular city, then just don’t. We must make an active decision to visit such places because we want to remember or learn about the Holocaust. Visit Auschwitz as part of a Stag Weekend in Krakow by all means, but ensure that you’re in an appropriate state to visit the museum, knowing what to expect and your reasons for going there.
When it comes to photography and social media, we must ensure that we think before we snap, and think before we post. We are a generation which experiences much through the lenses of our phones and there is nothing wrong with this, the caveat being that we think about the photo we are taking and what we want to gain from or use that image for. All twelve people who featured on the ‘Yolocaust’ website have now asked to be “undouched”, having their photos removed by emailing undouche.me@yolocaust.de, suggesting they agree that their images were offensive and inappropriate, something which might have been avoided with some thoughtfulness before posting.
Instead, we can use social media in a more thoughtful way to share our experiences with family and friends. Instead of a selfie, or a silly pose, we can use social media platforms to make a positive impact by sharing the important lessons of the Holocaust we have learned by visiting its museums, memorials and sites. Indeed, these have great contemporary relevance, especially when intolerance, prejudice and scapegoating seem so prevalent today.
Visiting Holocaust sites and memorials can be an incredible valuable experience and one we shouldn’t be afraid of undertaking or sharing, for fear of offending. However, the sensitive nature of the topic means we must be conscious of our behaviour, both during and after our visit. Photographs are fine, but they should be taken with respect and knowledge, not ignorance and selfie sticks.











